A somewhat stupid trend
Recently, game companies have been releasing teaser trailers for their trailers. I’m not confusing a teaser trailer with a full trailer, I’m talking about an actual teaser for the friggin’ trailer that hits two weeks later. Call of Duty has been one of the biggest offenders, with several trailers hinting at an actual trailer to come in a few weeks; Modern Warfare 2 started this trend for the series, but the third game is more than willing to continue it with three fifteen second trailers of nothing!
Now, personal favorite Gears of War has joined the fray:
What the hell is the point of this video? It is sixteen seconds long, and only ten of those are actual video. Perhaps it is effective, in that we’re now frustrated by it, but I still think the whole idea is silly. It isn’t like we’re going to ignore the trailer itself unless we’ve seen the teaser. What do we do when the teasers aren’t getting enough awareness? Tease them?